d<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Metrics Matter</title>
	<atom:link href="https://metricsmattercs.com/feed/" rel="self" type="application/rss+xml" />
	<link>https://metricsmattercs.com</link>
	<description>Your Digital Growth Partner</description>
	<lastBuildDate>Tue, 08 Dec 2020 14:53:27 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://metricsmattercs.com/wp-content/uploads/2020/12/cropped-favicon-32x32.png</url>
	<title>Metrics Matter</title>
	<link>https://metricsmattercs.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Metrics Matter Proud to be Named a Top PPC Agency in Virginia by Clutch!</title>
		<link>https://metricsmattercs.com/metrics-matter-proud-to-be-named-a-top-ppc-agency-in-virginia-by-clutch/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Tue, 20 Oct 2020 21:41:01 +0000</pubDate>
				<category><![CDATA[Digital Analytics]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=66</guid>

					<description><![CDATA[Here at Metrics Matter, we know it can be a tall task for a new business to keep up with the latest digital marketing trends. That’s why we’re here to help! We exist to offer small and medium businesses access to the same high-quality analytics that larger companies have at their disposal. With over 20 ... <a title="Metrics Matter Proud to be Named a Top PPC Agency in Virginia by Clutch!" class="read-more" href="https://metricsmattercs.com/metrics-matter-proud-to-be-named-a-top-ppc-agency-in-virginia-by-clutch/" aria-label="More on Metrics Matter Proud to be Named a Top PPC Agency in Virginia by Clutch!">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Measure What Matters</title>
		<link>https://metricsmattercs.com/measure-what-matters/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Wed, 11 Dec 2019 09:34:31 +0000</pubDate>
				<category><![CDATA[Digital Analytics]]></category>
		<category><![CDATA[Paid Search]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=97</guid>

					<description><![CDATA[Google Analytics has a dizzying array of metrics that it makes available to you, and its easy to get lost looking at “interesting” numbers that may not provide relevant insights. First, Ask the Right Questions Let me share a personal anecdote – as an enthusiastic summer intern in college, I was tasked with interviewing clients ... <a title="Measure What Matters" class="read-more" href="https://metricsmattercs.com/measure-what-matters/" aria-label="More on Measure What Matters">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>The ABC of Digital Analytics</title>
		<link>https://metricsmattercs.com/the-abc-of-digital-analytics/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Sun, 24 Nov 2019 22:11:50 +0000</pubDate>
				<category><![CDATA[Digital Analytics]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=737</guid>

					<description><![CDATA[This week we will take a quick peek at the basic digital metrics that will help you run your business smarter. This assumes that you have set up Google Analytics for your website, and also linked your Google Ads and Google Analytics accounts. The metrics you choose to follow and add to your dashboard will ... <a title="The ABC of Digital Analytics" class="read-more" href="https://metricsmattercs.com/the-abc-of-digital-analytics/" aria-label="More on The ABC of Digital Analytics">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Campaign Management – Checking Your Competition</title>
		<link>https://metricsmattercs.com/campaign-management-checking-your-competition/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Thu, 14 Nov 2019 16:18:11 +0000</pubDate>
				<category><![CDATA[Paid Search]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=807</guid>

					<description><![CDATA[Benchmarking Now that you have set up your campaign and it has been running for a while, it is very helpful to see who you are competing with. You may be surprised to see not just the usual suspects, but competitors from adjacent or lateral verticals. The goal of this exercise is two-fold: Determine your ... <a title="Campaign Management – Checking Your Competition" class="read-more" href="https://metricsmattercs.com/campaign-management-checking-your-competition/" aria-label="More on Campaign Management – Checking Your Competition">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Choosing a Bidding Strategy</title>
		<link>https://metricsmattercs.com/choosing-a-bidding-strategy/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Thu, 31 Oct 2019 18:16:40 +0000</pubDate>
				<category><![CDATA[Paid Search]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=814</guid>

					<description><![CDATA[Next to deciding your budget, probably the most important decision you will make during campaign set-up is the bidding strategy. Which one should you choose? Marketing Goals Dictate Bidding Strategy Your bidding strategy follows directly from your marketing goals. Are you aiming for awareness, consideration, or sales? Awareness = Impressions / Views If your marketing ... <a title="Choosing a Bidding Strategy" class="read-more" href="https://metricsmattercs.com/choosing-a-bidding-strategy/" aria-label="More on Choosing a Bidding Strategy">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>PPC Basics – ROI &#038; Conversions</title>
		<link>https://metricsmattercs.com/ppc-basics-roi-conversions/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Fri, 25 Oct 2019 16:24:01 +0000</pubDate>
				<category><![CDATA[Paid Search]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=820</guid>

					<description><![CDATA[With any marketing campaign, you want to make sure you are getting an adequate return on the spend. Paid Search ROI tells you if the campaign is delivering on your business objectives. Paid Search ROI Return on Investment on your paid campaign may be calculated very simply as: (Gross Margin – Paid Search Spend)/(Paid Search ... <a title="PPC Basics – ROI &#038; Conversions" class="read-more" href="https://metricsmattercs.com/ppc-basics-roi-conversions/" aria-label="More on PPC Basics – ROI &#038; Conversions">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>PPC Basics – Quality Score</title>
		<link>https://metricsmattercs.com/ppc-basics-quality-score/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Fri, 18 Oct 2019 14:53:01 +0000</pubDate>
				<category><![CDATA[Paid Search]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=827</guid>

					<description><![CDATA[Today’s post is all about Quality Score – what it is, why you should care, and how to drive it higher. What is Quality Score? Each keyword in Google Ads has a Quality Score, which ranges from 1-10 (1 being the lowest and 10 being the highest) and reflects Google’s assessment of the quality of ... <a title="PPC Basics – Quality Score" class="read-more" href="https://metricsmattercs.com/ppc-basics-quality-score/" aria-label="More on PPC Basics – Quality Score">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Paid Search Basics –Keyword Strategy, Quality Score, Conversions and ROI</title>
		<link>https://metricsmattercs.com/paid-search-basics-keyword-strategy-quality-score-conversions-and-roi/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Wed, 09 Oct 2019 15:02:18 +0000</pubDate>
				<category><![CDATA[Paid Search]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=831</guid>

					<description><![CDATA[Now that you have set up a Search Campaign, let’s talk about what you need to focus on to ensure you are running an effective campaign. If you keep an eye on Keyword Strategy, Quality Score, Conversions and ROI, you will be well on your way to a successful paid search campaign in Google Ads. ... <a title="Paid Search Basics –Keyword Strategy, Quality Score, Conversions and ROI" class="read-more" href="https://metricsmattercs.com/paid-search-basics-keyword-strategy-quality-score-conversions-and-roi/" aria-label="More on Paid Search Basics –Keyword Strategy, Quality Score, Conversions and ROI">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Pick Your Campaign Type</title>
		<link>https://metricsmattercs.com/pick-your-campaign-type/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Wed, 02 Oct 2019 12:12:10 +0000</pubDate>
				<category><![CDATA[Paid Search]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=838</guid>

					<description><![CDATA[As a small business owner looking to use paid search, one of the first decisions you have to make is what type of campaign to run. Google gives you two options – Smart Campaigns, and Search Campaigns. Let’s break down what each of these means for you. Smart Campaigns Smart Campaigns are a great option ... <a title="Pick Your Campaign Type" class="read-more" href="https://metricsmattercs.com/pick-your-campaign-type/" aria-label="More on Pick Your Campaign Type">Read more</a>]]></description>
		
		
		
			</item>
		<item>
		<title>Planning for an Effective Paid Search Campaign</title>
		<link>https://metricsmattercs.com/planning-for-an-effective-paid-search-campaign/</link>
		
		<dc:creator><![CDATA[Arvinder Kaur]]></dc:creator>
		<pubDate>Sat, 07 Sep 2019 18:37:05 +0000</pubDate>
				<category><![CDATA[Paid Search]]></category>
		<guid isPermaLink="false">https://metricsmattercs.com/?p=841</guid>

					<description><![CDATA[Google makes it really easy for anyone to get started with paid search. Just create an account, set up a campaign, with Google guiding you step-by-step through the process, and voila! You are in business. Having a live campaign, however, does not equal having an effective campaign. Today we will talk about the importance of ... <a title="Planning for an Effective Paid Search Campaign" class="read-more" href="https://metricsmattercs.com/planning-for-an-effective-paid-search-campaign/" aria-label="More on Planning for an Effective Paid Search Campaign">Read more</a>]]></description>
		
		
		
			</item>
	</channel>
</rss>