About

Arvinder Kaur

President, Metrics Matter

Arvinder Kaur founded Metrics Matter to offer small and medium businesses access to the same quality of digital marketing, analytics insights and execution that large companies have through their in-house teams.

She has over twenty years of experience in consulting, digital marketing and strategy with Fortune 500 companies, and has worked across geographies to drive business results. Before founding Metrics Matter, she led digital customer engagement for Capital One. Arvinder is a mentor with two non-profits – SCORE and Pacific Community Ventures, that provide business advice to start-ups and small businesses.

Arvinder is a proud Longhorn (McCombs School of Business, University of Texas at Austin) and a graduate of the Indian Institute of Management, Ahmedabad.

Our Approach

Metrics Matter is your digital growth partner. Our goal is to elevate your business – by increasing qualified leads, enhancing digital engagement and improving conversion.

Assess

We work with you to understand your brand and business goals. We then identify opportunities that will provide the highest return on your marketing dollar by conducting a benchmarking analysis.

Recommend

We propose a set of digital marketing services that will help you seize the opportunities we have identified, and partner with you to finalize a plan that supports your business strategy.

Implement

We work as a part of your team to bring the plan to life. We believe that ‘metrics matter’, and digital dashboards and reports should clearly tie data back to the business metrics you care about.

Our Clients

Conducted a UX audit and provided specific recommendations to improve conversion rate that resulted in a doubling of online revenue within twelve months

Designed and built the website for a start-up e-commerce business. Currently managing the paid search program to accelerate online sales – includes Search and Shopping campaigns in both Google and Microsoft Ads

Designed and built the website for an industrial distributor. Grew online sales by partnering with the client on listing the right products and managing the paid search program. Grew annual online 16X in 2019 and 3X in 2020

Provided digital marketing consulting services for the US market expansion of a Business Management Software provider. Executed a directory listing and management program that resulted in a solid lead pipeline

Managed the paid search program for a search software provider to drive higher conversion rates and provide high quality leads to increase business revenue

Provide high quality leads for a custom software development company by managing their paid search program

Our Partner

We partner with Pichkaari, a Communication Design Studio that specializes in building a brand voice. Team Pichkaari is a collective of ambitious makers – designers, strategists, researchers, copy-writers, developers, illustrators, UX professionals, photographers, and digital media specialists.

Pichkaari formulates content strategy and creates experiences that enable growth, fuel conversations, and catalyze conversions. They have a portfolio of 250+ clients including start-ups and Fortune 100 companies.

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